Hello there! Meet Sarah Cameron, the founder and owner of Igniting Change Co. With over 13 years of experience in motivational interviewing and as a member of the esteemed Motivational Interviewing Network of Trainers (MINT), she's been in the trenches of behavior change at every level. As both a Certified Tobacco Treatment Specialist Trainer and a Nationally-Board Certified Health and Wellness Coach (NBC-HWC), she's spent years helping people tackle some of life's toughest transitions - from kicking tobacco addiction to navigating dementia care decisions.

Her sweet spot? Teaching motivational interviewing to healthcare pros. She brings a unique perspective because she's used these techniques across the whole spectrum of health and wellness - helping folks improve their sleep, stick to HIV care, make dietary changes, and support families through challenging medical decisions. She's trained hundreds of social workers, medical professionals, and health coaches, showing them how to have conversations that actually spark change.

What really makes her training sessions special is her authentic, memorable teaching style. Participants often say that the techniques really "stick" because she teaches through real-world stories and engaging examples. She doesn't just teach theory - she's used these skills in real-world situations, from co-creating a quit smoking plan with a cardiac patient bedside, to helping adult children make safety plans for their parent living with dementia. This hands-on experience means she knows exactly what works in the field and what doesn't. Whether you're a doctor, social worker, health coach, or anyone else who helps people make tough changes, she can show you how to have more efficient and empathetic conversations that lead to real results.

Let Sarah help you master the art of motivational interviewing and transform how you guide your clients to self-driven change.

When she’s not working, Sarah enjoys pizza Fridays with her family, thrift shopping, and boating on many of Minnesota’s 10,000 lakes. She is a lifelong learner so you’ll often find her listening to yet another podcast on a range of topics from motivational interviewing, to gut biome, to real life murder mysteries.

Contact Sarah.