Sarah Cameron is the founder and owner of Igniting Change Co. With over 13 years of experience in motivational interviewing, a member of the esteemed Motivational Interviewing Network of Trainers (MINT), a Certified Tobacco Treatment Specialist Trainer, and a Nationally-Board Certified Health and Wellness Coach (NBC-HWC), Sarah specializes in helping wellness professionals hone their motivational interviewing skills so that they can strategically guide their clients to self-driven change. 

Sarah’s education and experience make her a top-notch MI trainer. Her background as a Board-Certified Health and Wellness coach gives her a deep understanding of the communication challenges that health and wellness coaches face in evoking behavior change with clients. From her work in tobacco cessation at a busy Minneapolis safety net hospital, she understands the pressure healthcare professional are under to check all the job duty boxes, and simultaneously spark motivation in patients to make lifestyle changes outside of their presence.

She trains with radical candor, offering strengths-based feedback and challenging participants to stretch and grow. She recognizes your individual skillset and is able to deconstruct and examine what you are doing, and build up your MI skillset, bringing your change-igniting skills to a whole new level. Sarah’s trainings are customized so that professionals learn within numerous modalities and they’re able to apply fruitful skills immediately upon leaving her workshops. She is deeply committed to helping her learners level up their MI and is known for her authentic and memorable teaching style.

When she’s not working, Sarah enjoys pizza Fridays with her family, thrift shopping, and boating on many of Minnesota’s 10,000 lakes. She is a lifelong learner so you’ll often find her listening to yet another podcast on a range of topics from motivational interviewing, to gut biome, to real life murder mysteries.